MaywaDenki

MaywaDenki

Maywa Denki is an art unit produced by Novmichi Tosa. It was named after the company that his father used to run by gone days. The costume is designed as a typical working uniform of Japanese electric stores, symbolizing small/medium-sized enterprises that had once supported Japan's economy during its high-growth period. Its unique style is indicated by a term he uses: for example, each piece of Maywa Denki's work is called "a product" and a live performance or exhibition is held as "a product demonstration." The products produced so far include "NAKI Series," fish-motif nonsense machines, "Tsukuba Series," original musical instruments. And as an activity besides of Maywa Denki, Novmichi announces "Edelweiss Series," flower-motif object art. Although Maywa Denki is known and appreciated as an artist, its promotion strategies are full of variety: exhibition, live stages, performances, producing music, videos, writing, merchandising toys, stationery, and electric devices. As Novmichi is still looking for a new scheme for a different approach to the public, Maywa Denki now in earnest begins to extend its activities to overseas, holding exhibition in over the world.